LeadInfo Agency Leeds

Q: How does LeadInfo identify website visitors?

LeadInfo identifies up to 40% of B2B website traffic by matching IP addresses to company databases, providing company names, industry sectors, employee counts, and contact details for key decision-makers.

Q: Is LeadInfo GDPR compliant?

Yes, LeadInfo is built for privacy from the ground up and operates under Article 6(1)(f), legitimate interest of GDPR.

Q: What percentage of visitors can LeadInfo identify?

LeadInfo can identify 35-40% of European B2B traffic, the highest identification rate in Europe.

Q: How quickly can I get started?

LeadInfo takes approximately 5 minutes to install and start identifying visitors.

Q: What does LeadInfo cost?

Contact Ascensor for pricing information tailored to your business needs.

Q: Why should I work with Ascensor rather than signing up directly?

As a certified silver LeadInfo partner, Ascensor provides expert implementation, integration with your existing marketing stack, and ongoing optimization to maximize the value of visitor identification data.

51.8

increase in conversions

Increase in click-through-rate to site

6.6

Increase in ranking visibility

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Z2 Engineering

SEO fuels conversions

100

Bespoke Trade Functionality

100

Seamless API Integration

100

Efficient Automated Process

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Magnet Kitchens

Instant decisions are a real game-changer

Data accounts migrated seamlessly

150

Sessions per month reported and tracked

Bespoke data dashboard created

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Sustrans

Setting Sustrans on the right track

Simplified site structure and navigation

Modern WordPress build that’s easy for the team to update

Ongoing hosting and optimisation partnership

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Leeds Law Society

Redrafting the digital brief for Leeds Law Society

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Fast, flexible and future-ready

Integrated GSAP animations for dynamic UX

One-stop shop for fuel tracking and fleet tools

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Motia

Driving a new brand forward with a high-performance Webflow site

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D55

A slick upgrade for leading data modernisation specialists

Umbraco to Webflow migration

HubSpot integration

Brand asset hub

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The Marlowes

Making The Marlowes a must-visit, online and in person

View all of our results

Would you let someone walk into your office without finding out who they are?

If you ask business owners a simple question, "do you know which companies have visited your website recently?" the answer is almost always no.

Law firms, insurance brokers, financial services businesses. Companies investing in SEO, running paid campaigns and creating content. Traffic is coming in, but they have no idea who's actually looking.

You wouldn't let someone walk around your office without finding out who they are and what they want. Yet that's exactly what happens on most business websites every single day.

If you're only waiting for contact forms to come in, you're missing the bigger picture.

The companies browsing your services pages, reading your case studies and coming back several times in a week. They're interested, they're just not ready to pick up the phone yet.

LeadInfo shows you who they are before they make that decision.

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What is LeadInfo?

LeadInfo is a B2B visitor identification tool trusted by over 20,000 companies across Europe. It works by matching your website visitors' IP addresses against a database of more than 220 million businesses worldwide.

Within minutes of installation, you can see exactly which companies are visiting your site, which pages they're viewing, how long they're staying and whether they've been back before. No cookies required. Completely GDPR compliant.

The real value isn't just knowing who's looking, it's what you do with that information.

LeadInfo connects directly to your CRM, triggers alerts when high-value prospects visit and gives your sales team the context they need to start the right conversations at the right time.

Visitor identification

See who's browsing your website in real time. LeadInfo identifies up to 40% of your B2B traffic, the highest rate in Europe. You get company names, industry sectors, employee counts, contact details for key decision-makers and a complete record of every page they've viewed.

The platform filters out bots and irrelevant traffic automatically, so you only see genuine business visitors who could become customers.

Behavioural analytics

Understanding who visits is only half the story. LeadInfo shows you exactly what they did while they were there. Which pages caught their attention. How long they spent reading your pricing information. Whether they downloaded that case study or watched your product video.

Screen recordings let you replay individual sessions to see precisely how visitors interact with your site. Spot friction points. Identify what's working. Make smarter decisions about your content and user experience.

CRM integration

LeadInfo connects with over 70 platforms including HubSpot, Salesforce, Pipedrive, Microsoft Dynamics and Zoho. Identified companies flow straight into your existing workflow with all their visit data attached.

Set up automatic triggers to create new leads, notify your sales team via Slack or Microsoft Teams, or add visitors to targeted LinkedIn campaigns. No manual exports, no switching between systems, everything syncs in real time.

Lead scoring and alerts

Not every visitor deserves equal attention. LeadInfo's automated scoring helps you focus on the prospects most likely to convert. Set your own criteria based on company size, industry, pages visited or visit frequency.

When a company matching your ideal customer profile lands on your pricing page, you'll know about it immediately. Real-time alerts mean your team can follow up while you're still on their mind.

Campaign tracking

Connect LeadInfo to Google Ads, LinkedIn Ads and GA4 to see which campaigns are bringing in the right companies.

Stop optimising for clicks and start optimising for quality.

If your LinkedIn ads are attracting plenty of traffic but few of those visitors match your target market, you'll see it straight away. Adjust your targeting, refine your messaging and make sure your budget goes where it counts.

Why work with a LeadInfo partner agency?

LeadInfo is straightforward to set up. A few lines of code and you're tracking visitors within minutes. But getting the most from it takes more than installation.

As a certified Silver Partner, our team knows the platform inside out. We'll help you configure it properly, connect it to your existing systems, build the right lead-scoring rules and set up automations that actually fit how your sales team works.

Beyond the technical setup, we look at the bigger picture. Which landing pages should you be driving traffic to? What content will keep the right visitors engaged for longer? How can you use visitor data to refine your marketing strategy and reduce wasted spend?

We've been helping businesses get more from their digital presence since 2007. LeadInfo is one more tool in that process.

The difference is knowing how to use it well.

98% of B2B website visitors leave without making contact
35-40% identification rate for European B2B traffic
70+ native CRM and marketing integrations
220m+ companies in the global database
5 minutes to install and start identifying visitors
20,000+ businesses across Europe already using LeadInfo

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Built for privacy from the ground up

LeadInfo operates entirely within GDPR guidelines. The platform identifies companies, not individuals. It works under Article 6(1)(f), legitimate interest, meaning you don't need visitor consent to use it.

All data is processed on EU servers in Ireland and Frankfurt. The platform is ISO 27001:2022 certified and offers fully cookieless tracking if you prefer. No cookie banners required. No US data transfers.

Companies can opt out at any time through LeadInfo's transparency page. It's designed to be both effective and responsible.

Common questions

Why should I work with Ascensor rather than signing up directly?

As a certified Silver Partner, Ascensor can support with the technical setup, CRM integration, lead scoring rules and wider implementation. We also help you use the insight properly, connecting LeadInfo data with your sales process and broader marketing strategy.

What does LeadInfo cost?

LeadInfo pricing starts from €69 per month and scales depending on the number of unique companies identified. Plans include unlimited users and access to automation features.

Does LeadInfo integrate with my CRM?

Yes. LeadInfo integrates with more than 70 platforms, including HubSpot, Salesforce, Pipedrive, Microsoft Dynamics and Zoho. It can also connect through Zapier or Make, helping identified companies and visit data flow into your existing sales process.

How quickly can I get started?

Setup is quick and usually takes around five minutes. A single tracking code is added to your website, either directly or through Google Tag Manager. LeadInfo works with major CMS platforms including WordPress, HubSpot, Webflow and Shopify.

What percentage of visitors can LeadInfo identify?

LeadInfo typically identifies around 35% to 40% of B2B website traffic, depending on the type of visitors coming to your site. Businesses using office networks are usually easier to identify than sole traders or people working from home.

Is LeadInfo GDPR compliant?

Yes. LeadInfo is designed to work within GDPR guidelines by identifying companies rather than individual users. Data is processed on EU servers, the platform is ISO 27001:2022 certified, and cookieless tracking is available. Companies can also opt out via LeadInfo’s transparency page.

How does LeadInfo identify website visitors?

LeadInfo matches your visitors' IP addresses against a database of over 220 million companies worldwide. When a business visits your site from their office network, LeadInfo recognises the company and pulls in relevant details including name, industry, size and contact information for key people. The process happens instantly in the background, with no impact on your website performance.

When it comes to CRO these guys really know what they’re talking about! Embracing a data-backed, test-and-learn approach has been a game-changer for us at Radar Healthcare, allowing us to base decisions on user interaction rather than guesswork. Ascensor's hard work is making a noticeable impact, and I'm really excited about the positive direction we're heading in.

Laura Dyson

Radar Healthcare

SEO and CRO Specialist

Acquiring the Safestyle Windows brand happened very quickly. Everyone involved had to be agile and reactive, we asked and expected a lot of the incumbent partners and set strict deadlines. Ascensor did not let us down. We’ve been so happy with Ascensor’s service and support that we’ve agreed a contract extension and have been working through other projects with the team.

Costas Kariolis

ASHI Group

Head of Digital Marketing

When we explained our brief to Ascensor they instantly understood our proposition and they have been instrumental in the design of the user experience which is key to any app getting traction. Imran, Andy and the fantastic team at Ascensor have been 100% committed to our project and we now have a distinct advantage in the temp recruitment space!

Jo Guy

Temp Rewards

CEO

Once I had made the decision to create a new website, there was only one company to talk to, Ascensor. Their level of technical expertise, design options, project management and customer service is second to none and they held my hand through the whole process, being patient when I made changes and prompting me when content or decisions were due. I now have five websites built by Ascensor, with another on the way.

Gary King

Tendo

Managing Director

The level and extensive nature of Ascensor’s expertise is exactly what Sustrans required during the project, and we were not let down at all, the collaborative approach meant that not only did we achieve completion within an aggressive timeframe, but we were left with significantly greater insight and capability to manage our website performance moving forward. A great example of joined up, unified working across both our organisations, very much looking forward to working alongside Ascensor again in the future.

Barrie Grimshaw

Sustrans

Chief Information Officer

Working with Ascensor has made an enormous difference to how we run our business - it’s been truly transformative. We have saved so much time thanks to the automated processes we were previously doing manually. Everything is quicker, smoother and easier and our customers are enjoying a better level of service online as a result.

Rebecca McDonnell

Goldsboro Books

Marketing Manager

Ready to see who's visiting your website?

If you know you could be doing better with your website data, let's talk. We'll show you how LeadInfo works, what it would look like with your traffic and how to turn those anonymous visitors into genuine sales opportunities.

As a certified Silver Partner, we can get you set up quickly and make sure the platform actually fits how your business works.