Your website's got visitors. Now find out who they are.

Most B2B websites convert less than 2% of their traffic. The other 98% leaves without a trace. But LeadInfo changes that.

As a certified silver LeadInfo partner, Ascensor can help you identify anonymous website visitors, understand their behaviour and turn that insight into real sales conversations.

Start seeing your visitors
Stronger security and long-term stability
Cleaner, faster platform
Safe updates and easier ongoing management
View Case Study

Yorkshire Food Guide

Bedrock foundations keep Yorkshire Food Guide serving up results

68
%
Increase in revenue
50
%
Increase in transactions
30
X
Increase in new customer set-ups
View Case Study

Clocking Systems

Massive sales boost? It’s about time…

1.1
M
sessions from 100 countries
470
K
users since website launch
100
%
improvement in admin process
View Case Study

Goldsboro Books

Novel developments lead to life-changing results

77
%
Increase on YoY traffic
19
New #1 keyword rankings YoY
80
%
Increase in appointment bookings YoY
View Case Study

Melissa Salons

Results are a cut above for Melissa

20
%
increase in users proceeding to next checkout stage
10
%
increase in order value
8.7
%
uplift in customers starting checkout journey
View Case Study

YESSS Electrical

Can we fix it? YESSS we can

1.13
M
Ad impressions
43
K
Clicks
15
K
Software users every month
View Case Study

Tekla

A sign-up success story

655
K
Impressions
595
K
Reach
11
K
Website sessions
View Case Study

The Ice Co

Ice-cold creativity: how we grew reach for The Ice Co

Would you let someone walk into your office without finding out who they are?

If you ask business owners a simple question, "do you know which companies have visited your website recently?" the answer is almost always no.

Law firms, insurance brokers, financial services businesses. Companies investing in SEO, running paid campaigns and creating content. Traffic is coming in, but they have no idea who's actually looking.

You wouldn't let someone walk around your office without finding out who they are and what they want. Yet that's exactly what happens on most business websites every single day.

If you're only waiting for contact forms to come in, you're missing the bigger picture.

The companies browsing your services pages, reading your case studies and coming back several times in a week. They're interested, they're just not ready to pick up the phone yet.

LeadInfo shows you who they are before they make that decision.

Get in touch

What is LeadInfo?

LeadInfo is a B2B visitor identification tool trusted by over 20,000 companies across Europe. It works by matching your website visitors' IP addresses against a database of more than 220 million businesses worldwide.

Within minutes of installation, you can see exactly which companies are visiting your site, which pages they're viewing, how long they're staying and whether they've been back before. No cookies required. Completely GDPR compliant.

The real value isn't just knowing who's looking, it's what you do with that information.

LeadInfo connects directly to your CRM, triggers alerts when high-value prospects visit and gives your sales team the context they need to start the right conversations at the right time.

Visitor identification

See who's browsing your website in real time. LeadInfo identifies up to 40% of your B2B traffic, the highest rate in Europe. You get company names, industry sectors, employee counts, contact details for key decision-makers and a complete record of every page they've viewed.

The platform filters out bots and irrelevant traffic automatically, so you only see genuine business visitors who could become customers.

Behavioural analytics

Understanding who visits is only half the story. LeadInfo shows you exactly what they did while they were there. Which pages caught their attention. How long they spent reading your pricing information. Whether they downloaded that case study or watched your product video.

Screen recordings let you replay individual sessions to see precisely how visitors interact with your site. Spot friction points. Identify what's working. Make smarter decisions about your content and user experience.

CRM integration

LeadInfo connects with over 70 platforms including HubSpot, Salesforce, Pipedrive, Microsoft Dynamics and Zoho. Identified companies flow straight into your existing workflow with all their visit data attached.

Set up automatic triggers to create new leads, notify your sales team via Slack or Microsoft Teams, or add visitors to targeted LinkedIn campaigns. No manual exports, no switching between systems, everything syncs in real time.

Lead scoring and alerts

Not every visitor deserves equal attention. LeadInfo's automated scoring helps you focus on the prospects most likely to convert. Set your own criteria based on company size, industry, pages visited or visit frequency.

When a company matching your ideal customer profile lands on your pricing page, you'll know about it immediately. Real-time alerts mean your team can follow up while you're still on their mind.

Campaign tracking

Connect LeadInfo to Google Ads, LinkedIn Ads and GA4 to see which campaigns are bringing in the right companies.

Stop optimising for clicks and start optimising for quality.

If your LinkedIn ads are attracting plenty of traffic but few of those visitors match your target market, you'll see it straight away. Adjust your targeting, refine your messaging and make sure your budget goes where it counts.

Why work with a LeadInfo partner agency?

LeadInfo is straightforward to set up. A few lines of code and you're tracking visitors within minutes. But getting the most from it takes more than installation.

As a certified Silver Partner, our team knows the platform inside out. We'll help you configure it properly, connect it to your existing systems, build the right lead-scoring rules and set up automations that actually fit how your sales team works.

Beyond the technical setup, we look at the bigger picture. Which landing pages should you be driving traffic to? What content will keep the right visitors engaged for longer? How can you use visitor data to refine your marketing strategy and reduce wasted spend?

We've been helping businesses get more from their digital presence since 2007. LeadInfo is one more tool in that process.

The difference is knowing how to use it well.

  • 98% of B2B website visitors leave without making contact
  • 35-40% identification rate for European B2B traffic
  • 70+ native CRM and marketing integrations
  • 220m+ companies in the global database
  • 5 minutes to install and start identifying visitors
  • 20,000+ businesses across Europe already using LeadInfo
Get in touch

Built for privacy from the ground up

LeadInfo operates entirely within GDPR guidelines. The platform identifies companies, not individuals. It works under Article 6(1)(f), legitimate interest, meaning you don't need visitor consent to use it.

All data is processed on EU servers in Ireland and Frankfurt. The platform is ISO 27001:2022 certified and offers fully cookieless tracking if you prefer. No cookie banners required. No US data transfers.

Companies can opt out at any time through LeadInfo's transparency page. It's designed to be both effective and responsible.

LeadInfo matches your visitors' IP addresses against a database of over 220 million companies worldwide. When a business visits your site from their office network, LeadInfo recognises the company and pulls in relevant details including name, industry, size and contact information for key people. The process happens instantly in the background, with no impact on your website performance.

Yes. LeadInfo processes only business data, not personal information, under Article 6(1)(f) GDPR. All data stays on EU servers, the platform is ISO 27001:2022 certified and cookieless tracking is available. Companies can opt out through LeadInfo's public transparency page at any time.

Typically between 35% and 40% of your B2B website traffic, which is the highest identification rate in Europe. The exact figure depends on your audience. Companies with dedicated office networks are easier to identify than sole traders working from home. During your free trial, you'll see exactly how many of your visitors can be matched.

Installation takes about five minutes. You add a single line of tracking code to your website header, either directly or through Google Tag Manager. LeadInfo works with all major CMS platforms including WordPress, HubSpot, Webflow and Shopify. Most customers see their first identified visitors within an hour of going live.

LeadInfo connects natively with over 70 platforms including HubSpot, Salesforce, Pipedrive, Microsoft Dynamics and Zoho. You can also connect via Zapier or Make for additional flexibility. Once linked, identified companies sync automatically with all their visit data attached.

Pricing starts from €69 per month and scales based on the number of unique companies identified. All plans include unlimited users and access to automations.

As a certified Silver Partner, we handle the technical setup and make sure LeadInfo is configured to match your sales process. We connect it to your existing CRM, build the right lead scoring rules and help you act on the insights. Beyond implementation, we can advise on wider marketing strategy to bring the right traffic to your site in the first place.

Ask another question

Once I had made the decision to create a new website, there was only one company to talk to, Ascensor. Their level of technical expertise, design options, project management and customer service is second to none and they held my hand through the whole process, being patient when I made changes and prompting me when content or decisions were due. I now have five websites built by Ascensor, with another on the way.

Gary King
Tendo
Managing Director

Partnering with Ascensor to revamp our website has been a game-changer for our business! Their expertise and innovative design have already significantly boosted our site's performance with improved navigation and a far more engaging user experience. Highly recommend their services!

Drew McMillan
Clocking Systems
Marketing Manager

We are delighted with our new site and feel it captures and reflects the ethos of 39 Park Square. Communication with the team at Ascensor was good and we’re able to update our site with greater ease thanks to the simplicity of the content management system. Our partnership with Ascensor proved to be an excellent decision, thank you to everyone involved with the project.

Anthony Moore
39 Park Square
Member

We have had nothing less than an excellent working relationship to implement our digital strategy. Their knowledge, service and support are second to none. I would recommend their services to any type of business who are looking to grow their online presence. Once you start working with them, it’s easy to see why they are known as ‘The A-Team’. The only way is up!

Sam Hall
YESSS Electrical
Marketing Manager

I have found the Ascensor team easy to work with. They respond well to the brief given and also come back with suggestions and ideas on ways to improve our goal completions, which shows in results. Regular reporting helps with communication and they always respond quickly when contacted.

Marian Thomasson
Trimble Solutions
Marketing Manager

Delivering this initial project with Ascensor has introduced yet another distinctive advantage to Magnet. We have freed ourselves from a manual and time-consuming customer engagement process. This is just the beginning and we look forward to working with Ascensor on our next value-add initiative.

Stephen Fish
Nobia
Senior Project Manager

Ready to see who's visiting your website?

If you know you could be doing better with your website data, let's talk. We'll show you how LeadInfo works, what it would look like with your traffic and how to turn those anonymous visitors into genuine sales opportunities.

As a certified Silver Partner, we can get you set up quickly and make sure the platform actually fits how your business works.

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