Google Search ads
With paid search ads it's vital that your PPC agency understands the customers you're trying to target, so that the ad copy, keywords, location and demographic are all perfectly tailored towards getting the right message to the right person, at the right time.
As Google Search ads are text-based, it's vital that your ad copy is creative, convincing and engaging, to drive customers to your website from the search engine results pages.
Strong search ads help you reach people who are already looking for your products or services, giving your business a competitive edge when intent is high.
Ascensor's team of digital marketing experts have years of combined experience in PPC copywriting, so your Google Search campaigns will always feature bespoke content that resonates with your target audience.
Google ads management
Having the right agency taking care of your Google Ads management is crucial to ensuring you achieve your PPC campaign goals, with a strong ROI.
From campaigns and ad groups to keywords and optimisation, our management service monitors your entire Google Ads account to ensure you're always outperforming your competitors' Google Ads campaigns.
We review search terms, budgets, bids and landing pages regularly, so each account has a better chance of reaching the right people and producing the desired results.
Shopping ads
Google Shopping ads have developed over time to become a prominent and highly successful part of PPC strategy for many e-commerce clients.
Utilising sharp, high-quality images, brands can instantly have their products stand out from the crowd and the Ascensor team has seen some of the highest returns on ad spend for our clients using Google Shopping campaigns.
Shopping campaigns are especially useful for ecommerce brands that want more traffic from product-led searches and clearer data on which items are converting.
Video ads
Video advertising has grown exponentially in recent years, with digital marketing in general and the PPC sphere specifically becoming more tailored to video content than ever before.
Creating compelling video content is now a simple process, and there are a number of different options to consider when you choose video advertising as part of a PPC campaign.
Whether you want to target new customers and increase brand awareness, launch a new product or highlight a certain offer you have running, all of these can be achieved in supremely creative ways, at a low cost per view.
Video also supports social media campaigns by giving people a stronger feel for your offer before they visit your site.
Remarketing ads
You know those ads that seem to follow you across the internet and appear everywhere after you've visited a site? That's remarketing.
A great remarketing strategy has the ability to drive some of the most creative, targeted dynamic ads to potential customers at the right point in the buying cycle.
Remarketing ads work by focusing on people who have visited your website in the past, targeting them with relevant ad imagery and copy related to what they viewed on your website.
Used well, remarketing helps build relationships with people who have already shown interest, encouraging them to return when they are ready to act.
Bing ads management
Bing is sometimes overlooked as a search engine because of Google's dominance, but it has a great ads platform all of its own.
Other PPC agencies might neglect it, but we're Bing and Microsoft advertising experts and know that using it can be a great way of getting ahead of your competitors and gaining ground on targeting traffic they may never have thought of.
Microsoft Ads can help you reach audiences beyond Google, including searchers using Bing and Microsoft’s wider advertising network.
Our PPC advertising team recognises that Bing ads have a strong conversion rate of targeted paid search traffic, with a host of distinct ads available as we create campaigns.
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